What the Biz?!
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
Episodes
129 episodes
Why 80% of Small Businesses Never Actually Sell
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a startling reality revealed by a recent Huntington Bank report: while 54% of business owners hope to sell within the next five ye...
How to Write for AI Citations and Human Attention
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the "zero-visit" reality of modern search. With Google’s AI Overviews now appearing in nearly 50% of all searches—a massive 58% increase in just one year—the ...
TikTok and Instagram are the New Google
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a seismic shift in consumer behavior: social media is officially rivaling Google as a primary search engine. With over half of Gen Z and a third of all consumer...
The Tax Season Hangover: Navigating the 2026 Compliance Crunch
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko help you navigate the "Tax Season Hangover" and the rapidly shifting compliance landscape of 2026. We dive into the significant jump in the So...
Why the Smartest Small Businesses are Trading Growth for Cash Flow
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko tackle the sudden shift in small business sentiment. While optimism was high just months ago, a recent U.S. Chamber of Commerce report reveals th...
AI as an Operating System: Automating Repetitive Tasks for Small Business Growth
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore how AI is evolving from a simple content generator into a full-scale "operating system" for small businesses. With nearly 60% of small businesses now using AI t...
The Social Search Revolution: How Gen Z is Using TikTok & Reddit as Search Engines
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the massive shift in how the younger generations discover products and news. With TikTok and Reddit increasingly replacin...
Low-Fire, Low-Hire: Surviving the 2026 Small Business Squeeze
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko break down the "Low-Fire, Low-Hire" economy of 2026. With hiring rates at a historic low of 3.3% and firing at just 1.1%, workers are staying put, creating a talent poo...
Is AI Tanking Your Business? Financial Losses and the Need for Human Oversight
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore the alarming rise of "AI Slop" and its direct impact on business bottom lines. While AI tools are often marketed as total replacements for professional services...
Optimism vs. Inflation: Why Small Biz is Doubling Down on Marketing This Year
In this episode, we break down the surprising "Aggressive Growth" mindset taking over 2026. Despite 41% of owners worrying about inflation, a record-breaking 18% spike in new business formations in January shows that entrepreneurship is more re...
Small Business AI Adoption Skyrockets: Why 82% of Users are Hiring More
Show Notes: Episode 119 — AI Adoption SkyrocketsI. The Generative AI ExplosionA new report from the U.S. Chamber of Commerce reveals that small business AI adoption has reached 58%, an 18-point jump from 2024 and dou...
Joy Nuggets & Slow Drips: Winning the "Anxious" Customer
The "instant win" sale of 2024 is gone. Today, 62% of customers are seeking more information and delaying purchases due to "decision fatigue" and inflation . We explore the rise of "Present Wellbeing" spending and how small businesses ca...
When (and Why) to Open a Business Bank Account
In this episode, Daniel and Brigitte tackle one of the most common questions for new and growing entrepreneurs: When is the right time to open a business bank account? If you are still running your business out of your personal checking account...
How to Realign with Your Trusted Partners Before You Replace Them
Have you ever felt like your accountant, coach, or marketing partner just isn't "getting it" anymore? As your business evolves, the partners who helped you get to level one might not be the right fit for level ten. In this episode, Daniel and B...
Why "I need more clients" is a trap
Is "I just need more clients" the most dangerous sentence in business ? In this episode, Daniel and Brigitte expose why volume is often just a vanity metric that hides a broken profit margin . If your cost structure is inefficient, adding more ...
Why Making More Money Hasn’t Made Your Business Any Easier
If your revenue is up but your cash still feels tight, you aren't failing—you're hitting a growth plateau. Daniel and Brigitte explain why "More Money" often brings more complexity, from delivery expectations to payroll pressure . T...
3 Ways AI is Quietly Hurting Your Business
Is AI actually helping you, or is it just making you "feel" like you're doing the work? In the first recording of 2026, Dan Proczko and Brigitte Vegter identify the subtle, "quiet" ways AI is lurking in your business and causing long-term damag...
Profit Over Revenue: What We Learned from Missing Our 2025 Goals
Are you feeling the weight of trading too much time for too little profit? In this candid "New Year" kickoff, Dan Proczko and Brigitte Vegter look back at 2025—a year they describe as a "great reset". Despite missing their original growt...
Listener Question: How to Launch Your Business? (REPLAY)
Top of 2025 Episode ReplayStarting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offe...
Why We Started Our Businesses (Replay)
Top 2025 Episode ReplayWho wants to work 9-5 building someone else's dream, when you can spend that time building your own? Dan, Brigitte, and Richard all took the plunge and created their own companies, not only to give themselves the f...
Take the Leap and Become an Entrepreneur! (REPLAY)
Top Episode of 2025Is there ever really a right time to hop off the 9-5 train and commit fully to entrepreneurial pursuits? How do you find someone to speak to who can help support you on this journey? Should write a detailed busin...
The 7 Leadership Leaks That Are Killing Your Culture (Updated)
Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "le...
The 3 Numbers Every Business Owner Needs to Know (Updated)
Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three...
The 5 Metrics That Matter More Than Website Traffic (Updated)
Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode ...
Stop Chasing Revenue: The Shocking Truth About Profit Margins (Updated)
In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth....
