What the Biz?!
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
Episodes
142 episodes
How to Build a Paid Incubator That Attracts Top Talent Before Your Competitors Do
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko tackle the silent hiring crisis facing growing businesses: spending thousands on recruiters and headhunters, going through months of interviewing...
The $500K Illusion: How You Built a "Nonprofit" Without Even Knowing It!
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko tackle a terrifying operational question: If your largest client emailed you today to cancel their contract, would your business survive unti...
The $500K Illusion: How You Built a "Nonprofit" Without Even Knowing It!
In this episode of What The Biz, hosts Brigitte Vegter and Daniel Proczko dive into a brutal reality facing mid-stage entrepreneurs: hitting $500,000 to $750,000 in gross revenue, only to look at the bank account after pa...
The $20 AI Blueprint That's Saving Business Owners 20+ Hours Every Single Week
In this episode of What The Biz, hosts Brigitte Vegter and Daniel Proczko tackle one of the single biggest misconceptions surrounding artificial intelligence: the myth that it is just a marketing gimmick meant to replace ...
How SaaS is secretly draining your small business bank account
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko expose the "SaaS stealth tax"—the compounding annual software price hikes silently eating away at small business profit margins. Brigitte Vegter ...
The True Cost of Free Sales Calls: How Giving Away the "How-To" Kills Conversions
In this episode of What The Biz, hosts Brigitte Vegter and Daniel Proczko expose a silent profit killer hiding in plain sight: the traditional, completely unstructured "free discovery call." While many emerging business o...
How Facebook Andromeda Impacts Small Business
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko sound the alarm on massive, automated overhauls completely disrupting small business advertising and local search rankings. We pull back the curt...
The Death of Glossy Ads: Why Big Brands are Pivoting to "Kitchen Table" Content
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a massive cultural shift in consumer behavior and digital advertising. We break down why major global corporations are officially abandon...
Do Ai chatbots work? Avoid these mistakes.
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko tackle a major compliance warning, an operational breakdown in customer service, and an open opportunity in offline marketing. We kick off by cracking open the Corporat...
The Hidden Relationship Killers in Small Business
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko flip the script on small business advisory. While past episodes exposed what entrepreneurs should look for in their financial and growth teams, t...
The Dream Growth Partner: Moving from Content Decorators to Revenue Engineers
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore the high-stakes world of customer acquisition and reveal why so many small business owners get trapped on the content creation treadmill. Following last week's ...
The Five Questions Every Business Owner Must Ask Their Accountant
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko crack open a viral Reddit thread where business owners rip the lid off what they actually want from their financial teams. A recurring t...
Your Business Big 8: The Dream Team Every Small Business Needs
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko extend their conversation on exit strategy to tackle the advisor gap. While a staggering 54% of business owners are eyeing the exit door over the...
Why 80% of Small Businesses Never Actually Sell
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a startling reality revealed by a recent Huntington Bank report: while 54% of business owners hope to sell within the next five ye...
How to Write for AI Citations and Human Attention
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the "zero-visit" reality of modern search. With Google’s AI Overviews now appearing in nearly 50% of all searches—a massive 58% increase in just one year—the ...
TikTok and Instagram are the New Google
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a seismic shift in consumer behavior: social media is officially rivaling Google as a primary search engine. With over half of Gen Z and a third of all consumer...
The Tax Season Hangover: Navigating the 2026 Compliance Crunch
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko help you navigate the "Tax Season Hangover" and the rapidly shifting compliance landscape of 2026. We dive into the significant jump in the So...
Why the Smartest Small Businesses are Trading Growth for Cash Flow
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko tackle the sudden shift in small business sentiment. While optimism was high just months ago, a recent U.S. Chamber of Commerce report reveals th...
AI as an Operating System: Automating Repetitive Tasks for Small Business Growth
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore how AI is evolving from a simple content generator into a full-scale "operating system" for small businesses. With nearly 60% of small businesses now using AI t...
The Social Search Revolution: How Gen Z is Using TikTok & Reddit as Search Engines
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the massive shift in how the younger generations discover products and news. With TikTok and Reddit increasingly replacin...
Low-Fire, Low-Hire: Surviving the 2026 Small Business Squeeze
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko break down the "Low-Fire, Low-Hire" economy of 2026. With hiring rates at a historic low of 3.3% and firing at just 1.1%, workers are staying put, creating a talent poo...
Is AI Tanking Your Business? Financial Losses and the Need for Human Oversight
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore the alarming rise of "AI Slop" and its direct impact on business bottom lines. While AI tools are often marketed as total replacements for professional services...
Optimism vs. Inflation: Why Small Biz is Doubling Down on Marketing This Year
In this episode, we break down the surprising "Aggressive Growth" mindset taking over 2026. Despite 41% of owners worrying about inflation, a record-breaking 18% spike in new business formations in January shows that entrepreneurship is more re...
Small Business AI Adoption Skyrockets: Why 82% of Users are Hiring More
Show Notes: Episode 119 — AI Adoption SkyrocketsI. The Generative AI ExplosionA new report from the U.S. Chamber of Commerce reveals that small business AI adoption has reached 58%, an 18-point jump from 2024 and dou...
Joy Nuggets & Slow Drips: Winning the "Anxious" Customer
The "instant win" sale of 2024 is gone. Today, 62% of customers are seeking more information and delaying purchases due to "decision fatigue" and inflation . We explore the rise of "Present Wellbeing" spending and how small businesses ca...
