What the Biz?!
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
What the Biz?!
How to Write for AI Citations and Human Attention
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In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko dive into the "zero-visit" reality of modern search. With Google’s AI Overviews now appearing in nearly 50% of all searches—a massive 58% increase in just one year—the game has shifted from chasing clicks to earning citations. We explore why articles being cited aren't always in the top 10 results and how "fluff content" is becoming a major liability for small businesses.
Daniel breaks down the Pyramid Style of writing and the power of Content Clusters to build 200x faster visibility. Brigitte shares how she uses Claude to turn morning brain dumps into high-level advisory dashboards, proving that human expertise is the only cure for "AI slop". Finally, we discuss a frustrating "What The Biz" moment regarding the "black box" of TikTok support and why gaslighting your customers with automated loops is a recipe for brand disaster.
Sources:
https://www.searchenginejournal.com/seo-pulse-aio-citations-diverge-from-rankings-bing-rewrites-rules/568881/
https://almcorp.com/blog/top-digital-marketing-trends-2026-guide/
https://www.seo.com/blog/geo-trends/
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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
